Viktor Naumovski
Marie Lüder
Lyson Marchessault

Civilian I Wanna Be

A fictional story created by photographer Viktor Naumovski in response to Marie Lüder’s graduation collection. Lüder FW 18/19 is the result of the designer’s immersive research into the hidden aspects of modern masculinity, contrasting with its contemporary portrayal in the media.

The heterosexual male becomes the protagonist of Naumovski’s story, stumbling around a Victorian mansion like an alien out of time, an artefact coming to terms with its newly acquired impotence and irrelvancy.  A paper cutout of hyper-masculinity, the cowboy seeks its lost place in a now foreign mansion, to be finally allowed the hope of physical and psychological rebirth.


Photography by Viktor Naumovski

Art Direction by Viktor Naumovski & Marie Lüder

Clothing by LÜDER FW18/19

Styling by Lyson Marchessault

Accessories in collaboration with gentlemutilation

Models James Roger-Neville, Tim Orrom-Swan &  Luke Frith-Powell
Biggest thanks to Lady Neville for letting us use her beautiful home to create this world.