Civilian I Wanna Be
A fictional story created by photographer Viktor Naumovski in response to Marie Lüder’s graduation collection. Lüder FW 18/19 is the result of the designer’s immersive research into the hidden aspects of modern masculinity, contrasting with its contemporary portrayal in the media.
The post-modern heterosexual male becomes the protagonist of Naumovski’s story, stumbling around a Victorian mansion like an alien out of time, an artefact coming to terms with its newly acquired impotence and irrelvancy. A paper cutout of hyper-masculinity, the cowboy seeks its lost place in a now foreign mansion, to be finally allowed the hope of physical and psychological rebirth.
Photography by Viktor Naumovski
Art Direction by Viktor Naumovski & Marie Lüder
Clothing by LÜDER FW18/19
Styling by Lyson Marchessault
Accessories in collaboration with gentlemutilation