Photographer and filmmaker Sasha Chaika from St. Petersburg contemplates the ways in which contemporary mass media diffracts, distorts and transforms cultural trends. Filtering and emphasising the memeable qualities of content, social media has a tendency to draw developing visual patterns into the realm of Camp, trivializing images with every reproduction.
This modern form of Camp is not in itself a fault, it’s simply incomplete. Thought to its logical conclusion, Camp for Chaika is a way to undermine the seriousness of the system, a tool to subvert hierarchies and fight the dogma of cultural centrism. Camp interrupts the automatism of stereotypes to reveal their ficticiousness. In his surreal photography, and featuring on some of the latest post-modernist Russian designers, he tries to anticipate the brutalization of meaning that accompanies the curved path of the visual trend and lead it ad absurdum.