Sasha Chaika
KATE PAVLOVA
VALERIE VITKO
IREN SHIMSHILASHVILI
VIKA VAKULYUK

MIRROR MECHANISM

The reality that the culture reproduces, such as mass media, usually looks artificial unnatural and exaggerated. Often it becomes similar to camp. Camp undermines the serious perception of the current system, destroys the hierarchy, centered culture and customary automatical order, the habitual “naturalness”. Camp interrupts automatism, a stereotype, and show its fictitiousness. We often perceive “habitual things” as something natural due to popularization of particular object, pattern of behavior, opinion. Camp looks like fabricated, unnatural, schematic because it shows unaccustomed material for perception, a connection of the incompatible before. But what seems to us so serious and real, too, has its own framework, the same fictitious scheme, we just used to take it as a ready-made connection, without the ability to question its accuracy. Camp shows the conventionality and frivolity not only within itself, but also turns out to be criticism and doubt in reality in general.

 

Credits

Photography by SASHA CHAIKA

Hair and Make-Up by VALERIE VITKO & IREN SHIMSHILASHVILI & VIKA VAKULYUK

Fashion by KATE PAVLOVA

 

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